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Call for Papers Revistas    The Path to Digital Conversion.

Inicio > Actualidad > Call for Papers Revistas > The Path to Digital Conversion.


The Path to Digital Conversion.


29/07/2013

 

IJRM Special Issue on “The Path to Digital Conversion”
Guest Editors:  P. K. Kannan (University of Maryland), Werner Reinartz (University of Cologne), Peter Verhoef (University of Groningen & BI Norwegian Business School)
The International Journal of Research in Marketing is inviting submissions for a special issue on The Path to Digital Conversion.Firms make significant investments in online, mobile, and offline media and channels such as search engines, referral channels, social media, e-mail, display advertising, etc., to draw in customers to their websites and convert by requesting information,